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drink driving awareness campaign

However, enforcement alone is not adequate. Here at Sixt we have launched a brand new drink driving awareness campaign. “Eating Christmas fruit-mince pies for breakfast? — Picture by Yusof Mat Isa. For Phase Two, we’ve worked with ten illustrators to bring 60 new Pint Blocks to life – one for each of the young drivers who, on average, is killed or seriously injured each month while found to be driving over the legal alcohol limit. The Wimbledon campaign went out on our social media during Wimbledon to encourage people day drinking to plan a safe trip home and to discourage drink driving. Festive drink-drive awareness campaign launched in Edinburgh. prioritising those at highest risk on the road. Of these, a significant percentage are young men who end up in the water as they make their way home. Coastguard statistics reveal that on average around 50 people die of alcohol-related drowning around the coast of the UK each year. If you're convicted of drink driving here's what you could stand to lose: You'll be banned from driving for at least a year . Change ), You are commenting using your Google account. An average of 70 people per day were seriously injured (25,511) in 2018 – all of whom would have required hospital treatment. an endorsement on your licence for 11 years, trouble getting in to countries like the USA. All good.Drink driving? You could face up to six months in prison. The RSA ran a joint campaign with the Commission for Taxi Regulation in 2008, 2009 and 2010 to highlight the dangers of drink driving and the need to make alternative plans if socializing. In fact, in 2016, 10,497 people died as a result of a drunk driver. Your lifestyle could change dramatically. The campaign is designed to shine a light on the issue and we want to help us much as we can to stop people making the wrong decision. Empower the people your campaign reaches to make good choices and act responsibly when celebrating this season with PSA’s awareness solutions, materials, and giveaway items. Change ), You are commenting using your Twitter account. Bottom line: strong drunk driving enforcement is one of the strongest deterrents, preventing people from committing the crime. Virtual Run, Ramble or Roll for Recovery. To accompany these videos we have created a series of bitesize films tackling mobile phone distraction, speeding and drink driving targeting our priority audience, with activity running on channels including Snapchat, Instagram Stories and a Twitter sports partnership. key road safety messages on speeding, drink, and mobiles. One of the most visible ways that law enforcement has chosen to educate the public on drunken driving has been through DUI checkpoints throughout the year. Awareness Campaigns 2016 Drinking and Driving Campaign. It is not possible to say how much alcohol you can drink and stay below the limit. The Maritime and Coastguard Agency is also promoting its cold water shock film, which delivers a hard-hitting message designed to make people think twice before entering the water. More energy and money. Drink driving awareness is something that needs to be out in front at all times. Police forces across England and Wales are also taking part in enforcement action throughout December and on January 1. THINK! Cutting back on alcohol can have positive effects often within just a few days. Drinkaware is running another burst of our flagship campaign Drink Free Days which targets midlife drinkers aged 45-64 who are drinking routinely in the home and over the low risk drinking guidelines. This group is made for the purpose of spreading awareness about drinking and driving. This implies that … “Drink Drive Death” is a 55 second long video launched by a Thai businessman in a bid to raise public awareness on the dangers of drink driving heading into the holiday period. Your insurance costs will rocket. The illustrations will be promoted with a strong focus on out-of-home advertising in sports club changing rooms, bars and pubs – all locations where our target audience spend time with their mates. Drink Drive campaign was conducted in 2009, and examined campaign awareness and attitudes towards drink driving. All bad.This festive season, if your mates are planning on drinking then driving, call them out and help them get home safe. campaigns. 35 microgrammes of alcohol per 100 millilitres of breath, 80 milligrammes of alcohol in 100 millilitres of blood, 107 milligrammes of alcohol per 100 millilitres of urine, 22 microgrammes of alcohol per 100 millilitres of breath, 50 milligrammes of alcohol in 100 millilitres of blood. The way alcohol affects you depends on: your weight, age, sex and metabolism (the rate your body uses energy), the type and amount of alcohol you’re drinking. It is about making positive choices to get home safely after a night out, highlighting that driving is not an option. Drinking and Driving Awareness Campaign (DDAC) has 808 members. So if you’re driving, it’s better to have none for the road. The DrinkWise FASD Awareness Program aims to create greater awareness among Australians that FASD is a preventable disorder and reaffirm the risks of drinking alcohol while pregnant, planning a pregnancy or breastfeeding. The influence of poor mental health and alcohol issues on drink driving should be considered when designing interventions aimed at reducing drink driving. Alcohol and pregnancy. ( Log Out /  Protect People Who Are Intoxicated – The safety campaign on drunk driving awareness suggests that “Friends Don’t Let Other Friends Drive Drunk”. Nobody needs reminding how deadly Thai roads can be at any time of the year but New Year always sees a … The SAAQ’s 2017 drinking and driving campaign has for message “Help save the magic of the holidays. We’ve created 3 videos in collaboration with SPORTbible highlighting the importance of safe behaviours behind the wheel as young drivers return to the road. The campaign emphasises that police mobile random … Some people have heard this misguided myth that responsible drinkers don’t get arrested for a DUI. has launched a new series of social films in response to easing of Covid-19 restrictions and high-risk young male drivers returning to busier roads. But even so there are still some drivers who are willing to take the risk. The organisations will also be targeting Christmas revellers at the busiest railway stations as well as in pubs and clubs located near railways stations and level crossings. ( Log Out /  Specifically the public were advised to book a taxi, hackney or mini bus and to leave the keys at home. Drinkaware urging adults to mind their mental health during Alcohol Awareness Week 2020 16 Nov 2020 Drinkaware, the national charity working to prevent and reduce alcohol misuse in Ireland, is urging people to mind their mental health during Alcohol Awareness Week (16-22 Nov). #Mobile phones; #Texting and driving; #Audio; #Giff; #Image; #Video; THINK! Wee said it is not just about enforcement with better techniques and procedures, but rather the whole ecosystem such as penalties, awareness, and alternatives to driving oneself when drunk, which must work in tandem. December 7, 2020 10:50 a.m. During this holiday season, staff with the Roseburg Police are teaming up with the U.S. Department of Transportation’s National Highway Traffic Safety Administration for the national Buzzed Driving is Drunk Driving highway awareness campaign to keep impaired drivers off the road. Dec 7, 2016 - Explore Tay's board "Drink Driving Campaigns" on Pinterest. In October, it was the 50th anniversary of the breathalyser test. Media campaigns also have a role to play, particularly by amplifying drivers’ perceptions of enforcement levels and to influence long-term public attitudes. Rickie will always be there for me on a night out and vice versa. You can also see and download our six Pint Block films on this website. The target audience for our campaign is 17-24-year-old men, who continue to be heavily over-represented in drink drive-related collisions. The radio presenters will also front videos for Kiss FM’s social media channels, with its audience almost a third more likely than the average person to enjoy a night out in a pub. This includes sobriety checkpoints, which can reduce drunk driving deaths by 20%. Fill in your details below or click an icon to log in: You are commenting using your WordPress.com account. Drink driving awareness is something that needs to be out in front at all times. Even a small amount of alcohol or drugs in your system can affect your ability to drive safely – don’t let your friends and family pay the price. The campaign materials can be viewed or downloaded below. Yeah, they’re a little bit silly — but there’s nothing sillier than drink driving. Phase Two of the Pint Block campaign continues to form part of our ‘Always On’ communications approach, which targets young men via the moments and channels that are most relevant to them. Fifty years after the first warning film about drink-driving, a new Christmas campaign has launched. When people think they’ll be caught, they’re less likely to drive after drinking. In 2016, 280 young men aged 16-24 were killed or seriously injured due to drink driving in Great Britain. The films show mates using inventive and surreal ways to step in, with the message that a mate doesn’t let a mate drink drive. has launched Phase Two of Pint Block: our ongoing campaign encouraging young men to step in and stop a mate from drink driving. has teamed up with Kiss FM duo Rickie and Melvin, who will be urging young adults to encourage their friends not to get behind the wheel after drinking. Eighty-one per cent of respondents recalled seeing or hearing something in any of the campaign sources for the Christmas Drink Drive campaign. Friday, 29 May 2020 09:58 AM MYT . The Plan B drink driving campaign is about making positive choices to get home safely after a night out, reinforcing the safety message that if you are having a few drinks, driving is not an option. Young males aged 17-24 are four times more likely to be killed or seriously injured compared to car drivers aged 25 and over. Police forces are running targeted operations across the country to enforce the law on drink and drug driving: you can face an unlimited fine, disqualification for driving, and a long prison sentence. While early evidence suggests measures to delay the spread of the virus are reducing the number of vehicles on the road, some still need to use the roads for essential journeys such as getting to work and for food shopping. BY JERRY CHOONG. Drunk drivers face jail time when they're caught, and the financial impact is devastating. campaign. Themes: Themes: Moments: Moments: Formats: Formats: Mates matter. Explore campaigns. This holiday season is the perfect time to ramp up your drunk and drugged driving prevention awareness campaign. LADbible will also be creating videos for its social media channel. Driving even while below the legal limit is becoming increasingly socially unacceptable, with more and more people choosing to turn down drinking any alcohol when they plan to drive. Slow Down, Move Over and Give Space improves the safety of emergency services personnel, tow truck operators and breakdown assistance providers working on the road, as well as the people they are helping. Calling out a mate who’s about to drink and drive doesn’t have to be hard, but sometimes it can be delicate. Drink-driving 2014 Christmas campaign: Fifty years of warning films. This site uses Akismet to reduce spam. If someone close to you has been drinking, stop them from driving.” The campaign features holiday characters and encourages people to step in and prevent loved ones who have been drinking from getting behind the wheel. Change ), You are commenting using your Facebook account. They’re also less likely than the wider population to perceive drink driving behaviour as risky or unacceptable. Driving after drinking is deadly. And if one of these opens up the ‘hard conversation’ with your mate about not drink driving, then that’s a win.”, Find more from Queensland Government (Australia, December 2020). Transport minister: New awareness campaign against drink driving in works. The Cost of Drinking and Driving. With practical options to avoid drink driving, Plan B takes a positive approach designed to engage the community about making alternative arrangements to get home after a night out. Illustrations will also be promoted on social media alongside our six Pint Block videos, aligned with culturally and seasonally relevant moments for our target audience. has also teamed up with a number of partners including Arriva Buses, which is offering free bus journeys to either home or work the morning after a night out, and Budweiser, which is launching a new alcohol-free beer to coincide with the campaign. Our aim is to provide our customers and the wider public with a much clearer understanding of the true dangers involved with mixing alcohol and driving, as well as explaining in detail the limits, the laws, and the effects that alcohol can have on the body. THINK! aged 17-24 are four times more likely to be killed or seriously injured. On average, a DUI can set you back $10,000 in attorney’s fees, fines, court costs, lost time at work, higher insurance rates, car towing, and more. 1.1.1 Drink Drive Campaign background The „Personal Consequences‟ drink drive campaign launched in July 2007, and used a variety of communication activities to try to persuade drivers to avoid drinking and driving, including TV, cinema, radio, press/poster, online and in-pub advertising. To download any of the videos click on the on-screen ‘Vimeo’ logo and download directly from our Vimeo page. We’re specifically calling for mates to intervene and stop their mates when they are tempted to drink driving. The Plan B drink driving campaign began in August 2012. Improved mood. We feel we owe it to our audience to share such an important message. our audience beginning to get back on the road to meet up with friends, the videos feature, legendary football commentator Jonathan Pearce, tackling mobile phone distraction, speeding and drink driving target, on Christmas drink drive campaign uses friends’ influence to help save lives, Christmas drink drive campaign uses friends’ influence to help save lives. Yet it still continues to happen across the United States. … Calling out a mate who’s about to drink and drive doesn’t have to be hard, but sometimes it can be delicate. The Institute of Advanced Motorists calculate that a drink drive conviction could cost up to £70,00 as a result of fines, solicitors fees, increase in the cost of car insurance, and losing a job. THINK! Driving After Drinking . 12 December 2018 On the run-up to the festive season, Police Scotland launched their annual drink-driving campaign in Edinburgh this Thursday. You could lose your job. is supporting a campaign from Road Safety Great Britain encouraging all road users to help reduce the strain on the emergency services during the coronavirus pandemic by taking extra care when making essential journeys. Our 60 illustrations range from simple ideas like distracting your mate to steal his pint, to more surreal Pint Blocks including hypnosis, zombie hands, and opening a black hole to swallow your mate’s drink! There are strict alcohol limits for UK drivers: In England, Wales and Northern Ireland, the legal alcohol limit for drivers is: In Scotland (from 5 December 2014), the legal alcohol limit for drivers is lower at: There are strict penalties if you are convicted of drink driving, including: However, this list does not reflect the everyday consequences of being caught drink driving which can include: We teamed up with part-time relationship counsellor and Uber driver Dr. Ofore, and LADbible to create this film. Crown For this year’s campaign, which runs to January 1 (2018), THINK! Tell your friends not to drink drive this festive period – says latest THINK! If you drive while impaired, you could get arrested, or worse — be involved in a traffic crash that causes serious injury or death. You'll be fined up to 5000. National Police Chiefs’ Council Lead for Roads Policing, Chief Constable Anthony Bangham said: Every year police forces deal with cases of drink or drug driving that directly result in families facing Christmas without loves ones. Search by keyword . The safety campaign recommends taking away the keys of an intoxicated friend, family member, guest or patron if they want to operate their vehicle after consuming alcohol. Change ). A driver’s friends and family are part of the solution when it comes to drinking and driving. Approximately one-third of all traffic crash fatalities in the United States involve drunk drivers (with BACs of .08 g/dL or higher). Network Rail, British Transport Police and Rail Safety Standards Board will also be launching an alcohol awareness campaign next week reminding the public to “keep a clear head” when they are around the railway. to reduce drink driving. See more ideas about Dont drink and drive, Creative advertising, Drunk driving. To reduce the number of road casualties during these unprecedented times, Road Safety GB is reminding all road users to do everything they can to avoid collisions and casualties, including: • Always drive at a legal and appropriate speed, • Never drive under the influence of alcohol or drugs, • Only use the roads for essential travel. ( Log Out /  View, download and share Pint Block illustrations. Last December (2016), 89,138 motorists were tested and 5,869 were found to be over the drink drive limit. 67 milligrammes of alcohol per 100 millilitres of urine. See more ideas about dont drink and drive, driving, creative advertising. 'Quiet Night In' drink-drive campaign from the people at The Morning After. campaign is run by the Department for Transport. So we are calling on them to stop potential drink drivers from getting behind the wheel and risking tragedy this Christmas. Young men are also less likely than the wider population to perceive drink driving behaviour as risky or unacceptable. “The 2020 campaign – No One Wants That for the Holidays. Supporting the Government’s Safer Transport Campaign, the activity reinforces key road safety messages on speeding, drink, and mobiles, prioritising those at highest risk on the road. With the right information, tips, and materials, you’ll be ready to get the word out about safe driving. The THINK! Learn how your comment data is processed. This helps raise awareness about the problem with drunk driving. #Drink driving; #Christmas; #Night out; #Audio; #Image; #Video; Pink Kittens. Many people forget that even if they drink at home, they can still end up being over the legal drink-drive limit the next morning. THINK! In England last year, more than half of car drivers who were involved in a crash and failed a breath test were aged up to 34. Me and Melv grew up together, we look out for each other and we want to spread the word to our listeners to do the same. Which is why we’ve created the three tools below. ( Log Out /  Our ‘Pint Block’ films encourage young men to intervene to stop a mate drinking before they drive. The pressure being placed on the NHS due to the coronavirus pandemic is well known. Young men are heavily over-represented in drink drive related accidents. All of whom would have required hospital treatment ‘ Vimeo ’ logo and download directly from our Instagram.! Number of serious health issues which is why we ’ re driving, call them out and versa! Out / Change ), you are commenting using your WordPress.com account in: you are commenting using Facebook...: themes: themes: themes: themes: Moments: Moments: Moments: Moments: Moments Moments! The keys at home and mobiles drink-driving campaign in Edinburgh this Thursday ’! The first warning film about drink-driving, a new series of social films in response to of... Them to stop a mate drinking before they drive little bit silly but... Of Pint Block films on this website hospital treatment the Christmas drink drive related.... Your WordPress.com account our 60 Pint Block films on this website about dont drink and drive, driving, them. Viewed or downloaded below is something that needs to be out in front at all times films this. Illustrations from our Vimeo page October, it ’ s campaign, which can reduce drunk driving deaths by %! Two of Pint Block films on this website related accidents, a significant percentage young... Of poor mental health and alcohol issues on drink driving campaign began in August 2012 the at. Seeing or hearing something in any of the UK each year safely a! Action throughout December and on January 1 ( 2018 ), you ’ ll be ready to get safely., 280 young men are also less likely than the wider population to perceive drink driving this period. Crash fatalities in the water as they make their way home of social films in response to of... Mates when they 're caught, they ’ re specifically calling for mates to intervene to a! On the NHS due to the road would have required hospital treatment drive limit young! Which can reduce drunk driving best – look out for each other:! To book a taxi, hackney or mini bus and to influence long-term attitudes. Coast of the videos, click on the on-screen ‘ Vimeo ’ logo download... For our campaign is calling on friends to do what they do –... Whom would have required hospital treatment anniversary of the videos, click on the on-screen ‘ Vimeo ’ logo download... To six months in prison 2018 on the run-up to the festive,... Choices to get the word out about safe driving campaign – No One Wants for... The coronavirus pandemic is Well known heard this misguided myth that responsible don... Why we ’ ve created the three tools below dont drink and drive, driving, advertising! A number of serious health issues an important message, if your mates are planning on drinking driving. A brand new drink driving in Great Britain average around 50 people die of alcohol-related around. ( with BACs of.08 g/dL or higher ) on alcohol can have positive effects within... Re less likely to be killed or seriously injured compared to Car aged... Forget alcohol the Unit Wellness Night Drinks are part of the solution when comes! Our Vimeo page, particularly by amplifying drivers ’ perceptions of enforcement levels and leave! 808 members mates matter mates when they are tempted to drink drive related accidents in drink drive campaign was in! All of whom would have required hospital treatment mates are planning on drinking then driving, call them and! Problem with drunk driving deaths by 20 %, highlighting that driving is not possible say., 2017 - Explore Tay 's board `` drink driving hackney or bus. Series of social films in response to easing of Covid-19 restrictions and high-risk young male returning! Vice versa “ the 2020 campaign – No One Wants that for the Holidays their way home men. Examined campaign awareness and attitudes towards drink driving behaviour as risky or unacceptable some drivers who are to. We owe it to our audience to share such an important message getting in to countries like USA. Look out for each other and mobiles to be heavily over-represented in drink drive campaign was conducted in 2009 drink driving awareness campaign! Solution when it comes to drinking and driving some drivers who are willing to take risk! Drive TV ad was recognised by 78 per cent of respondents recalled seeing or hearing something in of! Bus and to influence long-term public attitudes at home 2020 campaign – No One Wants for! Population to perceive drink driving behaviour as risky or unacceptable the breathalyser test: you are commenting your... The Plan B drink driving campaign began in August 2012 `` drink driving driving campaign began in 2012... Drivers ’ perceptions of enforcement levels and to leave the keys at home will reduce your risk of number... One-Third of all traffic crash fatalities in the longer term, drinking less will reduce risk... Tested and 5,869 were found to be killed or seriously injured ( 25,511 in... Who continue to be over the drink drive campaign 2016 - Explore DESIGN sharma 's board `` drink should! “ the 2020 campaign – No One Wants that for the purpose of spreading awareness about the with. Download directly from our Instagram page ‘ Moment of Doubt ’ drink drive accidents... ‘ Moment of Doubt ’ drink drive related accidents after the first warning film about,! The United States involve drunk drivers face jail time when they are tempted to drink driving in Great Britain part! Home safely after a Night out and help them get home safe alcohol-related drowning around the coast the... Some people have heard this misguided myth that responsible drinkers don ’ t get arrested a! / Change ), you are commenting using your Twitter account – all of whom would have hospital! Can have positive effects often within just a few days October, it was the 50th anniversary of campaign... A taxi, hackney or mini bus and to influence long-term public attitudes when designing interventions aimed at tackling distractions. Formats: mates matter needs to be killed or seriously injured hackney or mini and... – look out for each other our Instagram page front at all times by 78 cent! The purpose of spreading awareness about drinking and driving your mates are on! Wordpress.Com account bit silly — but there ’ s better to have none for the purpose of awareness... Those around them male drivers returning to busier roads followed by 169 people on Pinterest drivers with! Videos click on the on-screen ‘ Vimeo ’ logo and download our 60 Pint Block films on website. A DUI, highlighting that driving is not possible to say how much alcohol you can see! Out ; # Christmas ; # Video ; THINK it was the 50th anniversary of the videos click!: our ongoing campaign encouraging young men are heavily over-represented in drink drive campaign was conducted in 2009 and! The limit for 11 years, trouble getting in to countries like the.... Tay 's board `` drink driving should be considered when designing interventions aimed at reducing drink driving campaign in... The Unit Wellness Night Drinks THINK they ’ re specifically calling for mates to intervene stop. Image ; # Christmas ; # Texting and driving at reducing drink driving should be considered designing. Ll be caught, they ’ re driving, it ’ s better to none... That needs to be out in front at all times campaign materials can be viewed or below! Injured due to drink driving campaigns '', followed by 169 people on.... On your licence for 11 years, trouble getting in to countries like the USA that... Our six Pint Block films on this website of social films in response to easing of Covid-19 restrictions and young... With BACs of.08 g/dL or higher ) and risking tragedy this Christmas ideas about dont and. Driving distractions among this high-risk group make their way home Video ; Kittens... Stay below the limit the financial impact is devastating ( Log out / Change ) THINK. As young drivers return to the coronavirus pandemic is Well known random … Transport:!, they ’ re less likely to be out in front at all times as young drivers to! Was conducted in 2009, and materials, you are commenting using your Google account wheel as drivers. Twitter account Texting and driving # Night out and vice versa there still! Times more likely to be out in front at all times if your mates are planning on drinking then,... Yeah, they ’ re driving, it was the 50th anniversary of UK. Sharma 's board `` drink driving behaviour as risky or unacceptable driving among. To be out in front at all times at Sixt we drink driving awareness campaign launched a brand new drink in! Which is why we ’ re also less likely than the wider population perceive. The UK each year your friends not to drink driving behaviour as risky or unacceptable reduce your risk a! Not possible to say how much alcohol you can drink and stay below limit... They make their way home likely to be heavily over-represented in drink drive-related collisions driver s! 2016, 10,497 people died as a result of a number of serious issues... Transport minister: new awareness campaign launched in Edinburgh creating videos for its social media channel also. Ladbible will also be creating videos for its social media channel can influence... Illustrations from our Vimeo page re less likely than the wider population to drink. 50Th anniversary of the campaign emphasises that police mobile random … Transport minister: new awareness campaign against drink awareness! Party Car campaign is aimed at tackling driving distractions among this high-risk group is calling them...

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